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Best Part of Breaking Up

Branding
Design Strategy
Siegel+Gale
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New York, United States
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Project Description

The Hewlett-Packard Company announced it would split into two separate entities—HP, Inc., which would focus on personal systems and printing, and Hewlett Packard Enterprise (HPE), an enterprise technology provider. To create an identity that could move and evolve with the brand, we introduced “The Element”—a simple, versatile form that represents how HPE is integral to its customers’ success.

Client

HPE
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