Project Description
Advertising campaigns for kids clothing store in Google AdWords, Facebook, Criteo, Instagram.
What was done:
- optimized AdWords campaigns;
- fixed and launched dynamic remarketing;
- created dynamic remarketing audiences with GA data layer;
- launched Google Merchant Center;
- optimized Facebook ads; -
launched dynamic remarketing in Facebook;
- launched catalog sale campaigns on Facebook;
- launched cross sale campaigns on Facebook;
- tested smartly.io ads;
- created cross-device tracking for GA;
- Installed and launched Criteo ads;
- created OWOX Business Intelligence reports;
Results:
Google Ads traffic optimization to increase quality and conversion rate 6 months period - https://take.ms/h7VnS (link is external)
AdWords performance comparison 2 months to previous 2 months - https://take.ms/DCsL9 (link is external)
Facebook cpc performance comparison 2 moths to previous 2 months - https://take.ms/QXw9K Client
BERNITags
ecommerce
baby clothing
clothing store
google ads for online store
fb ads for online store