beIN Sports College Marketing Tour
Events
Marketing Strategy
Experiential Marketing
Project Overview
Challenge beIN Sports desired an exciting and fun college marketing tour to improve awareness and engagement through social media and lead generation with university consumers and fans for their football broadcasting partnership with Conference USA. Solution Over the course of 2 months, ADROC produced and executed 11 events on 4 different C* USA campuses using custom activations. Branded activations had a custom footprint, giveaways, brand ambassadors, food, activities, and more. Each campus had it's own University unique photo activation that was tied to both social and lead generation. Results ADROC’s beIN Sports tour influenced consumers to download & share their photos from activations via email, phone or social media. ADROC generated 3,420 leads for beIN Sports via completed surveys. The tour created 94,003 impressions total. ADROC’s tour gave beIN Sports the opportunity to connect and exchange information with all Conference USA Athletic Departments and students for future partnership opportunities.Client
beIN SportsTags
mobile tour
experiential
college marketing
lead generation
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