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Barbie Be Anything Contest

Marketing Strategy
Shopper Marketing
Promotions
XPROMOS
5.01 Client Reviews
360,000+
< 10
Irvine, United States
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Project Description

Barbie sales increased over 20% with the execution of the Be Anything program. The TV-advertised umbrella campaign offered rewards for participation in a contest, while in-store execution was ensured by creating shopper marketing programs specially tailored for key accounts like Target, Walmart, Toys “R” Us and more.

Client

Mattel
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