AXE Anarchy
Web
Mobile
User Experience
Project Overview
AXE is a consumer brand best known for its ads and products geared towards young men, but in 2012 parent company Unilever took a new direction by creating its first fragrance for both men and women, AXE Anarchy. We collaborated with Razorfish (New York) and BBH (London) in a global campaign to promote the new product line by creating a high-end, custom YouTube channel application. The concept centered on a social-media driven, user-generated graphic novel, unfolding in real time as users interacted with the story and suggested how it should develop.Client
Unilever / partnership with Razorfish (New York) and BBH (London)hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC