Aventis Systems Drive Traffic and Generate Leads
Marketing Strategy
Content Marketing
Inbound Marketing
Project Description
After conducting thorough user research, madison/miles determined a hot topic in the IT world that applied to all three of Aventis Systems’ audience verticals: Office 365 migrations. Additionally, Aventis Systems had recently started offering migration assistance, and it had become a profitable service line for them. To get started, madison/miles outlined the answers to all frequently asked questions in IT forums, including why an agency should consider migration, what kind of migration to perform, how to migrate and what subscription plan to choose. A madison/miles technical writer researched and wrote a detailed, 12-page white paper to answer those questions. In addition to these detailed answers, the final paper included a pre-migration checklist, a case study detailing a successful migration, a resource library and calls-to-action prompting readers to reach out to Aventis Systems for help with their own migration.Client
Aventis Systems
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