Applying ChatGPT Alike Generative AI in Banking
Innovation
User Experience
Artificial Intelligence
Project Description
Generative AI solutions such as ChatGPT could fuel new types of products in banking, more personalized and more connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Visionaries from BELLA and technical masterminds from LivePerson approached UXDA with a mission to infuse love and empathy into finance through a conversational AI banking app. This case study explores our actual work with generative AI banking design.Client
LivePerson
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