Anchorman 2 - UGC Campaign
Social Media
Video Production
Digital Strategy
Project Description
Paramount Pictures International tapped Zemoga to help promote the international release of Anchorman 2: The Legend Continues. In order to create brand awareness and encourage participation we created an online portal that invites (via a “Breaking News” alert from Ron Burgundy himself) fans to submit an audition video to join Ron’s news crew. A custom-skinned Tumblr site was the experience hub. With the Anchorman franchise already entrenched in this platform via a user-created universe of memes, Zemoga further promoted this cultural phenomenon by empowering fans with an Anchorman 2 themed meme generator of their very own. We even landed on the cover of Adweek: http://www.adweek.com/news/advertising-branding/will-ferrell-s-anchorman-2-changing-way-movies-are-marketed-154076Client
ParamountTags
Social Media
Movie Marketing
Media & Entertainment
UGC Campaign
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