Allagash White
Design Strategy
Packaging
Project Overview
Working closely with the original Allagash While label illustration, Pulp+Wire chose not to simply put the same label design on the can but to modernize the look. We chose to tell the story of the brand and the Allagash River. The can has a different vantage point of the river than the original design; we hiked a bit further up the trail to see the river, its melting ice caps, and build a fresh new story from a new perspective. A key theme of the project was about coming full circle with reverence to where the brand started and where it will continue to grow; Pulp+Wire Brand Strategist, Bryan Wiggins was the original designer of the Allagash Brewing Company brand and Allagash White bottle label and was instrumental on in all phases of ideation, layout, illustration, and storytellings. But what is a good design team without a great client? The Allagash Brewing Co. creative team was supportive and excited about the pivot in design. We raise a glass to the partnership, the brand, and the evolution of the beer that started it all. (And to the beer community that has embraced the design!)Client
Allagash Brewing CompanyTags
Allagash
packaging
brand design
package design
graphic design
beer
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC