AIGA Baltimore Design Month
Branding
Design Strategy
Digital Strategy
Project Overview
For Design Month 2022, AIGA Baltimore needed a creative concept that not only fit the ‘Designing Life’ theme, but would also be flexible enough to scale throughout the month-long celebration. The concept needed to cover logos, event promotions, merchandise, blogs, and more—without becoming repetitive or stale. How did Mindgrub do it? First, we designed a concept that fostered a feeling of playfulness by giving life to the design trade’s most recognizable tools, and then created a brand guide and asset library that acted as a helpful reference point for the team at AIGA. The Results 🌟 61% increase in social media reach 🌟 2k views on the Design Month teaser reel alone 🌟 300 registrations across 7 eventsClient
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