Adams Golf - "Easy Million" Sweepstakes
Advertising
Social Media
Promotions
Project Overview
Campaign developed by Beacon121 to drive sales at retail. In a category where Adams is competing against behemoths like TaylorMade and Callaway they have to find a way to get retailers to push their product. Enter, "Easy Million" sweepstakes. Adams sent a custom fitting station to each retailer that allowed consumers to try an Adams club against their existing club. Then, based on the yards they gained with an Adams club, they would get a personalized Adams hat with their "yards gained" on the embroidered on the side. This campaign also included a sales incentive to retailers who had the most "yards gained" customer demos. The "Easy Million" sweepstakes was supported via television, website, social media, PR and in-store POS. Goal was to get customers to gain 1,000,000 yards in all of 2013. It was a smashing success and the 1,000,000 yards gained was reached by late July of 2013. In a category that was seeing sales declines, Adams had in increase in sales in 2013.Client
Adams GolfTags
sports marketing
retail marketing
promotional advertising
sweepstakes
POS
in-store POS
branding
brand identity
logo
graphic design
print advertising
interactive
fulfillment
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