Accelerating Revenue Growth
Branding
Web
Marketing Strategy
Project Description
Cox 2M, the IoT division of Cox Communications, had successfully introduced its IoT and data analytics services into selected markets and was now ready to aggressively ramp up its operations. The leadership team sought to create a unified sales and marketing organization with the focus and tools to quickly drive brand awareness and revenue growth for six solutions across three vertical markets. Cox 2M’s Head of Commercial tapped Marsden Marketing to develop the marketing foundation and infrastructure to drive rapid growth and to guide data-driven strategic planning and execution.Client
Cox 2MTags
Go-to-Market Strategy
Branding
Messaging
Marketing Technology
Website
Demand Generation
ABM Campaigns
Content Marketing
Sales Enablement
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