Ability for Hire
Marketing Strategy
Public Relations
Word of Mouth (WOMM)
Project Description
After learning that employers had some misconceptions about hiring people with disabilities, we went to work to dispel those myths. Through real stories, we showed that people with disabilities actually makes up a powerful workforce. And we encouraged employers to focus on ability, not disability when hiring. With social media and television leading the charge, South Dakota now boasts the highest employment rate in the nation for people with disabilities.Client
South Dakota Department of Human ServicesTags
PSA
Cause Marketing
Campaign Development
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