AAIC Full Brand Program
Events
Branding
Graphic / Communication
Project Description
The Alzheimer’s Association International Conference (AAIC®) is an annual meeting where the world’s leading researchers, scientists, doctors and caregivers gather to discuss and share cutting-edge information on Alzheimer’s disease and other dementias. Our work for AAIC has been all encompassing: designing yearly logos, daily onsite program books, postcards, booth graphics, signage, powerpoint decks and much more. The program embodies AAIC's personality and experience that reflect its premier standing in the research industry. The AAIC logo stylistically represents the scientific nature of the event and moving the field of Alzheimer's research forward, with the hand drawn typeface and the oversized arrow. A warm color palette was created to complement the Alzheimer's Association main brand color purple, and to invoke the social, sincere, honest and welcoming nature that reflects the conference's personality. With a primary four quadrant grid layout, the AAIC brand provides flexibility and usability in all applications while still maintaining a consistent look and feel that immediately registers brand recognition. Included in the program was a full brand identity standards manual to maintain the look of the program in the future. The program won a 2014 American Graphic Design Award from GDUSA.Client
Alzheimer's AssociationTags
conference
logo
brand
environmental
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