Project Overview
Luxe Baby Custom Newborn Care is your trusted partner as you navigate parenthood beginning in the first moments of your baby’s life. They’re dedicated to creating deep connections, crafting cherished memories, and setting the standard for newborn support that helps you care for your baby with confidence.
Marisa is the founder of Luxe Baby Custom Newborn Care, which was previously Marisa’s Newborn Care. Marisa is an experienced and well-respected newborn care specialist, but her brand wasn’t telling the story of luxury she wanted. She often works with high-net-worth individuals but was having a hard time talking to the right audience, presenting her offer in a clear way, and standing out from others in her industry- who were all competing for the same low-paying clients. Marisa was ready to step into the next phase of her business and become THE OPTION for parents seeking support as they welcome a new baby into their lives.
We dove into the message that would set her apart and clearly communicate her approach to infant care. We layered on a luxurious look and pulled it all together in a website that will position her in the best light.
Scope:
Brand Naming
Brand strategy, messaging, and positioning
Visual Identity Design
Brand Photoshoot
Web Design + Content
Email Marketing + Social StrategyClient
Luxe Baby Custom Newborn CareTags
Corporate Branding
Branding
Design
Logos
Web Design
Websites
Strategy
Messaging
Photoshoot
Brand Photography