A Story of Raving Fans

Branding
Marketing Strategy
Media Planning & Strategy
Daniel Brian Advertising
5.02 Client Reviews
1,000,000+
100+
Rochester, United States
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Project Description

As the fastest-growing Quick Service Restaurant chain among the Top 10, Chick-fil-A passed McDonald’s in average store revenue and "Kid's Meal Appeal." They did it without price promotions, without discounting the chicken and without doing any business on Sundays. With the longest lines in fast food, the "Raving Fans" of Chick-fil-A are known to camp out the night before every grand opening.

Client

Chick-fil-A

Tags

Marketing Strategy
Branding
Media