A Call for Foster Parents
Advertising
Marketing Strategy
Project Overview
How do you get someone to consider becoming a foster parent? It’s not like getting them to buy your socks or try your bleach. It’s a major commitment. And the truth is all of us want to believe we’re good people. Even though all of us, sometimes, do things that are not so good. That’s where the human insight for this advertising campaign comes from. Becoming a foster parent makes up for any cruddy thing you do. If someone pulls their huge SUV into a compact spot, they’re a jerk. But if you find out they’re a foster parent? Well you park anywhere you want, you foster parent you. Fostering. It makes up for a lot.Client
Foster SFTags
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