+6.85% Sales Connected to Media Via Snack in TERRAColor Campaign
Web
Marketing Strategy
Media Planning & Strategy
Project Overview
As a leading brand within a high growth snack segment (Vegetable & Fruit Chips), TERRA needed to grow the category in order to help grow their business. To position the brand as an everyday snack, and therefore grow sales and HH penetration, we targeted in on a key audience: affluent Millennial snackers. Our strategy connected playful “Snack in TERRAcolor” messaging, positioning the brand as a fun, colorful, everyday snack to consumers through paid, owned, and earned channels – leading with mobile and social-first to align with the target’s core consumption. Video creative was distributed through a rich cross-platform video plan (Connected TV, full episode players, social, premium & programmatically purchased video – i.e. Hulu, YouTube) to tell our story and drive buzz. Throughout the campaign we learned and pivoted to maximize performance. Strong business results included a +67% increase in Aided Awareness.Client
TERRA ChipsTags
CPG
Video
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