150% more sales in first year
Branding
E-Commerce
Marketing Strategy
Project Overview
In January of 2020, R17 commenced with performance marketing and email automation services for Turm E-Commerce. Through paid media ads (on Google and Facebook), we achieved 150% sales growth over 2'500 new customers in the B2C Swiss market after the first year. Furthermore, we achieved an average repurchase rate of over 50% through successful retention marketing (email campaigns and automations). Due to the success of the partnership in Switzerland, our performance marketing efforts for Turm AG were further expanded to Germany and Austria, where we pursued B2C customer acquisition through Meta Ads, and B2B growth through lead generation on LinkedIn Ads.Client
Turm Kaffee
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