10 Tampa Bay
Branding
Project Description
CHALLENGE: For years, Tampa Bay's CBS affiliate was stuck in the middle of the local pack. 10 News had a history of varied taglines, approaches, and network affiliations. Our solution helped the station stand apart with a new name, a radical new look, and a clear central focus. In a market awash in red and blue, our design team introduced a refreshing teal and an elegant geometric mark with confident, radiating linework. To match the new look, we provided accompanying messaging emphasizes the station’s mission to provide clarity, context, and confidence.Client
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