10 Brands. 12 Months. 1 Platform.
Web
E-Commerce
User Experience
Project Description
Escalade Sports, a sporting goods manufacturer, distributor, and retailer based in Evansville, IN, supports over 18 household sports brands today. They engaged CQL to develop an e-commerce strategy, roadmap and single-platform architecture to unite their brands and provide a model to easily bring on additional, complimentary brands as part of future acquisitions. CQL supported this approach by leveraging Shopify Plus and a unique set of third-party solutions and integrations, including Salsify, a SAAS PIM software, as part of this new ecosystem. The result? In less than 4 months, CQL and Escalade launched 3 newly branded sites, including Onix, Lifeline Fitness, and Escalade Sports. Excited by the speed to market and unprecedented sales results, Escalade launched sites for the newly acquired Rave Sports, plus Bear Archery, Goalrilla, Woodplay, Goalsetter, and STIGA in similar fashion, and have more brand launches to come!Client
Escalade SportsTags
Strategy & Innovation
Commerce Solutions
Experience Design
Digital Marketing
Custom Solutions
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