Advertising + Marketing

Peak Performance: Black-Owned Agencies Shaping the Marketing Horizon

13 December 2024

Explore and applaud the triumphs of Black-Owned Agencies that are reshaping and revitalizing marketing strategies for businesses of all sizes across the US and beyond.

These black-owned agencies can be a valuable addition to your C-Suite, contributing to the transformation of your growth strategy in harmony with the evolving marketing landscape.  In fact, the research supports choosing diverse suppliers like agencies. For example, the Association of National Advertisers (ANA) found that companies working with diverse suppliers, including Black-owned agencies, experience a 133% greater return on investment compared to those that did not prioritize diversity.

Additionally, a study by the Harvard Business Review revealed that diverse teams, which included representation from different racial and ethnic backgrounds, are 45% more likely to report that their firm’s market share grew over the previous year. This highlights the correlation between diversity and innovation, suggesting that working with Black-owned agencies can inject fresh perspectives and creativity into marketing strategies.

Following extensive research, we were astonished by the limited resources available for Black-owned marketing agencies and design firms. For over nine years, we have been tracking minority-owned agencies on our agency search platform, Agency Spotter. However, even in our own records, the representation of Black-owned agencies was minimal.

To address this gap, we leveraged our networks and sifted through numerous lists of freelancers and solopreneurs. The outcome is a meticulously crafted compilation of Black-owned agencies that you absolutely need to meet.

Delve into this thoughtfully curated collection of over 40 Black-Owned Agencies, showcasing excellence and creativity in the marketing arena. With your active involvement and leveraging our enterprise services management platform, SpotSource, we are dedicated to growing this list and fostering transparency around diversity and inclusion. 

Authentique Agency

Atlanta, GA

In Atlanta, GA, The Authentique Agency stands as a full-service marketing consulting firm, leveraging the power of identity.. Certified Minority and LGBT owned, they are intentional about creating brand campaigns that genuinely reflect multicultural and LGBTQ life, voices, and viewpoints.

Beaman Inc.

Chicago, IL

In Atlanta, GA, The Authentique Agency stands as a full-service marketing consulting firm, leveraging the power of identity.. Certified Minority and LGBT owned, they are intentional about creating brand campaigns that genuinely reflect multicultural and LGBTQ life, voices, and viewpoints.

Written by Jane DoeJane Doe brings over two decades of expertise in SaaS and IT professional services: product management, customer success, and implementation management.Check out other posts
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